Hockey Canada Logo Controversy

Posted on January 9, 2009 by Josh MacFadden

    One of Canada's most recognizable sports-related trademarks, the Hockey Canada logo, may be unavailable for use by Canadian hockey teams participating in upcoming Vancouver Olympic Games in 2010. 

The International Olympic Committee rule ("IOC")  policy banning the use of particular sporting federation logos came into effect over 13 years ago, however, national Olympic committees such as the Canadian Olympic Committee, are empowered with the authority to provide an exemption for such usage. 

At this time the Canadian Olympic Committee does not appear to support Hockey Canada's request for a continued exemption (which had been granted in the previous three Winter Games), resulting in an effort by Hockey Canada to appeal directly to the IOC for an exemption to permit Canadian hockey teams to wear the iconic logo which, based on previous Olympic Games, is anticipated to result in $20 million in jersey sales. 

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