True North Sports & Entertainment, owners of the Winnipeg Jets, have today released images of their new logos for the upcoming NHL season:
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The logos represent a departure from the previous "Jets" logo as the team seeks to make a new identity from that of the former Winnipeg club. and an opportunity to generate additional fan enthusiasm for the return of NHL hockey to the city.
The Canadian Internet Registration Authority ("CIRA") has distributed an announcement that it has received reports of domain name holders of a phishing scam which is utilizing images from the CIRA website. Generally, such scams involve an email sender masquerading as a trustworthy entity seeking to acquire sensitive information from the email recipient such as usernames, passwords and credit card information.
In this case, the scammer masquerades as CIRA by using CIRA logos, etc. to collect personal information and credit card numbers from those whom have registered .ca domains.
CIRA advises that it does not ask domain owners for credit card information (which is instead gathered by .ca certified domain Registrars) and if such information has been provided it is recommended that the credit card company be advised immediately.
Anyone with questions or concerns may contact CIRA by telephone at 1-877-860-1411 or by email at info@cira.ca.
Image Courtesy of Starbucks Corporation.
Starbucks Corporation has announced it will be rolling out a new logo in its stores in March, 2011 as part of the company's 40th anniversary. As the evolution of the Starbucks brand (above) clearly indicates the new logo avoids referencing both "Starbucks" and "coffee" which has sparked speculation that the company is moving toward expanding the company's product focus beyond the realm of coffee, specialty beverages and related products and services. Indeed, in an announcement on the company's website, Starbucks president and CEO Howard Shultz acknowledges the company's movement toward new products and "channels of distribution" as the 40th anniversary roll out approaches. The customer comments on the new logo, (some of which appear on the same page as the Shultz announcement), appear mixed while some marketing professionals acknowledge the trend of certain well-known brand owners (i.e. Nike) have been moving toward removal of brand names alongside company logos.
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One of Canada's most recognizable sports-related trademarks, the Hockey Canada logo, may be unavailable for use by Canadian hockey teams participating in upcoming Vancouver Olympic Games in 2010.
The International Olympic Committee rule ("IOC") policy banning the use of particular sporting federation logos came into effect over 13 years ago, however, national Olympic committees such as the Canadian Olympic Committee, are empowered with the authority to provide an exemption for such usage.
At this time the Canadian Olympic Committee does not appear to support Hockey Canada's request for a continued exemption (which had been granted in the previous three Winter Games), resulting in an effort by Hockey Canada to appeal directly to the IOC for an exemption to permit Canadian hockey teams to wear the iconic logo which, based on previous Olympic Games, is anticipated to result in $20 million in jersey sales.
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