Creativity Life Cycles : Canadian Trademark Agent and Lawyer : Joshua MacFadden : MacPherson Leslie & Tyerman Law Firm : Patents, Intellectual Property

In an update to an earlier post, the Canadian Olympic Committee ("COC") recently announced that it will submit a modified version of the Hockey Canada jersey to the International Olympic Committee ("IOC") for use at the 2010 Olympic Winter Games in Vancouver. 

In the event that the current proposal is unsuccessful, there has been suggestion that the iconic 1972 Summit Series logo may be in play for Canada's hockey teams participating in the Games.  The COC has addittionally indicated a committment to continue to work with Hockey Canada to find a mutually agreeable solution to the jersey issue which will meet with IOC approval.

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In an unconfirmed story today, the icethetics blog has posted photographs of the Canadian hockey jerseys expected to be unveiled next week by Hockey Canada. 

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    One of Canada's most recognizable sports-related trademarks, the Hockey Canada logo, may be unavailable for use by Canadian hockey teams participating in upcoming Vancouver Olympic Games in 2010. 

The International Olympic Committee rule ("IOC")  policy banning the use of particular sporting federation logos came into effect over 13 years ago, however, national Olympic committees such as the Canadian Olympic Committee, are empowered with the authority to provide an exemption for such usage. 

At this time the Canadian Olympic Committee does not appear to support Hockey Canada's request for a continued exemption (which had been granted in the previous three Winter Games), resulting in an effort by Hockey Canada to appeal directly to the IOC for an exemption to permit Canadian hockey teams to wear the iconic logo which, based on previous Olympic Games, is anticipated to result in $20 million in jersey sales. 

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